Google Ads for HVAC contractors
Stop buying clicks. Start booking jobs.
Kingfisher runs the entire Google Ads funnel for heating and cooling companies — ads, landing pages, lead and call tracking, and install tracking — and optimizes it toward one number: the lowest practical cost per booked job.
- Tune-ups, repairs and replacements
- Emergency and after-hours demand
- Call tracking down to the keyword
- Revenue reported by campaign
Where HVAC ad budgets usually leak
Almost every HVAC account we audit is losing money in the same four places. None of them show up in a clicks-and-impressions report.
Paying for the wrong searches
"HVAC repair salary", "how to clean a condenser", DIY searches and job seekers quietly eat your daily budget.
Calls that never get counted
Most HVAC leads phone in. If calls aren't tracked back to the keyword, Google is optimizing half-blind.
Budgets that ignore the season
The same flat spend in a July heat wave and a mild October wastes money in one month and misses jobs in the other.
No idea which ad produced the install
A $180 tune-up and a $12,000 system replacement look identical in Google Ads unless job value is fed back in.
The complete HVAC funnel, managed end to end
Most agencies stop at the click. We connect every step, so we can tell which advertising produced a completed install — and spend more where it works.
- STEP 01
Google Ads
Campaigns built around repair, replacement and emergency intent — not curiosity clicks.
- STEP 02
Landing Pages
Fast mobile pages for homeowners standing next to a dead furnace.
- STEP 03
Lead & Call Tracking
Every form and phone call captured with the campaign, keyword and click that produced it.
- STEP 04
Job & Install Tracking
Which leads became appointments, quotes and completed installs — with real ticket value.
- STEP 05
Data Back Into Ads
Booked jobs and revenue uploaded back to Google Ads so it bids for customers.
- STEP 06
Optimization
Budget moved toward the campaigns that produce installs, season by season.
The numbers that decide whether HVAC advertising is worth it
Impressions and click-through rate don't pay technicians. We report on the metrics that tell you whether your ad budget is filling the schedule — and we push that same job data back into Google Ads so it learns from real customers.
- Cost per lead
- What a real homeowner enquiry costs you.
- Lead-to-job rate
- How many enquiries your team converts into booked work.
- Cost per install
- True acquisition cost for a replacement system.
- Revenue by campaign
- Which campaigns produced tune-ups and which produced installs.
- Return on ad spend
- Revenue produced for every dollar you put in.
- Seasonal trend
- How cost per job moves through cooling and heating season.
Built around your season, not a template
Demand for heating and cooling swings hard, and so should your spend. We push budget into heat waves and cold snaps where cost per job is lowest, pull back in shoulder months, and shift the message from emergency repair to planned replacement as the season turns.
Straight answers
Do I have to sign a long contract?
No. We work month to month. If the numbers don't justify the spend, you should be free to stop.
Who owns the Google Ads account?
You do. We work inside your account, or build one in your name. Your data and campaign history stay yours.
What's actually in the free audit?
A review of campaign structure, wasted search terms, landing pages, call and form tracking, plus an estimate of your current cost per booked job and where it can realistically go.
Find out what a booked job actually costs you
We'll review your account and show you, in plain English, where the waste is and what your cost per install could realistically be.